From a continuously connected use of Internet
Connection / disconnection
In the early 2000s, citizen-users used to connect and disconnect from the internet. The main true personal data they provided was their credit card number.
It is still true for some US citizens: they don’t have affordable quality high speed internet service.
A continuous self-representation of one’s life
With the advent of mass social networks, they are now used to stay connected continuously. They naturally accept to provide their real name and their true geolocation coordinates. The other personal data they put online are scenarized.
People have in their smartphone a permanently connected and geolocated object.
They agree to use (free mass) services via a connected object in exchange of loss of control over their rights on their personal data.
To day-to-day connected services
Several connected objects
The internet of things is part of this process of being continuously connected through a device.
Instead of having only one device, connected citizens will use several ones (devices related to health, devices related to home, devices associated with the movement, devices related to sport, etc.).
Providing true data
These devices will continuously provide thousands of data about their users and those around them. These are all true unlike those shared by citizens themselves.
For related services
While designing these new connected objects, their creators think about the services that may use them.
Successful objects are those allowing a service which usefulness alone justifies the purchase.
Let’s take the case of the Nest thermostat. It helps to regulate home temperature with the information entered into the user’s electronic agenda. However, it collects at the same time information about the comings and goings of the household, the energy used, and indirectly, the incidents in the house, the number of people in the household and the household hygiene.
Many companies are interested in these true data on which it is possible to make better statistics than on those scenarized by citizens.
Service offers will now be designed from the continuous collection of true data through connected devices.
My following analysis will focus on the key issues raised by the collection and transmission of true mass data for citizens, businesses and the state.